Showcase Your Work with Professional Looking Email Newsletters

If you have the names of more than 20 guests, buyers or potential buyers, and you want your artwork to be highlighted in the email with descriptive text, you’re talking about sending an email newsletter.

Instead of sending an email from your personal account, e.g. yahoo, why not consider one of the business email providers such as Constant Contact or Vertical Response? (There are many other providers, just google “email newsletter.”)

Pros:
• Easy to Use Templates: All you do is add text and images.
• Professional Look: Your artwork is highlighted and you can describe the piece or your process. No more file attachments for your readers to download and open.
• Tracking: You can see who opened your email and who clicked through to your web site to see more.

Cons:
• Learning Curve: You will have to spend some time and effort getting to know the online software, setting up your template, and working with your text and images.
• Fees: Each provider varies, but fees start around $15 per month, and increase depending on the number of your subscribers and frequency of email blasts.
• Templates are not Custom: Templates have design limitations.

Need Help? How to balance all the email addresses, writing the email, taking photos, prepping your photos for email, attaching files and sending the email while you are finishing your artwork, framing, and hanging for public exhibition? Contact Wine Country Art Marketing – we can help!

Stay tuned for more info on email lists, tips on photo uploading, and more.

Born to Drive image provided by Nicolas Cann.