Have You Sent Your Thank You Cards Yet?

To those of you who sold artwork at this year’s open studios, congratulations! Not only did you sell your work, make some money, and create a little space in your studio, you’ve just started a new relationship. So nurture it like you would a new friendship. Reach out and contact them with a simple thank you note.

But, you say, they only bought a small print! Hey, we’re all on a budget this year, but they enjoyed your art enough to take home a piece. The point is if you collected their addresses and emails in your guest book, you can send them a note to thank them and foster a relationship.

As a rule of thumb, it takes 7 times the effort to find a new customer as it does to sell again to an existing customer. Your guest list is a veritable seed packet of potential customers waiting to be cultivated. But most of all, don’t underestimate those new buyers. With the right TLC, they may grow to be your biggest collector.

What’s in the card? Keep it simple. The only elements needed are
• an image of your art and
• a personally handwritten note

Don’t worry that you don’t have some interesting new project, series, or exhibit to tell them about. Think long term and save that for your next email or card. For now, we can be thankful that we’ve got new beginnings with new art lovers.