Showing Art in Alternative Spaces

Why show artwork in salons, spas, restaurants, lounges and the rest? Alternative spaces provide the artist with the wall space to exhibit their work and there are plenty of benefits for artists besides the potential for sales.

Good exposure, especially if the artist hasn’t exhibited their work or hasn’t exhibited in a while. This is a terrific starting place.

Good public relations. Most venues will allow time and space for opening and/or closing receptions. Artists get a chance to tell their story and the story behind the art, meet art lovers, greet your supporters, and get positive feedback.

Building a contact list for future marketing efforts. Having a guest book to collect names and email addresses is especially valuable in spaces outside the hometown, where new faces are eyeing the artwork.

Confidence building dress rehearsal for bigger shows. Artists can exhibit in alternative spaces between bigger shows to keep the momentum going, or build momentum for the entering the next venue. Don’t underestimate the power of momentum vs. the pull of inertia.

Freshen the resume. Artists can keep their curriculum vitae looking fresh by having fresh dates at the top of the page. 

An example of a great alternative show is Carolynne Gamble’s exhibit at Satori Yoga Studio. Carolynne is exhibiting her Altar Art: Art for Balance and Meditation series, which is inspired through her meditation and yoga practice.

Satori Yoga Studio is located in the heart of San Francisco’ SoMA District. Not only is it a beautiful, peaceful setting for her meditation-based work, it exposes her pieces to many people in SF who are open to the respite that beauty provides in a downtown location. It’s a great match for Carolynne and Satori.

“Sometimes art is not meant for decorating a home,” said Carolynne.  “Satori Yoga Studio is the perfect venue and audience for showcasing my spiritual paintings.  It’s a win/win for all concerned and well worth the effort!”