But how do we use it for marketing our wares? By connecting with a circle of family, friends and colleagues for the long haul, on their terms, and sharing information and experiences together. And what to say?
Before you draw, paint, sculpt, photograph or create otherwise – talk about your subject, how you came up with your idea, your angle, your direction, or your approach. Are you drawing first? Photographing first? Are you planning a location? What’s the appeal of the location? The light? The season? The openness? The crowdedness?
During your process – tell us about your progress, how the temperature, the dampness, the light, the medium, your mood, is affecting your piece. Is it turning out as planned? Or have there been surprises? Frustrations? Overcoming hurdles?
Afterwards – how has it turned out? How happy are you with the result? Are there more adjustments you could try? Do you have a place in mind for it? A certain patron you know would love it? A show you are preparing it for?
Have fun with it. Build your network of supportive allies online and have genuine two-way conversations with them by sharing photos and the stories behind the work.
