If you don’t have a web site, it’s gotten relatively easy to get one. There are plenty of resources available for creating your own, or joining one of the available artist portal sites. Here are some leads to get you started.
One of the easiest and more moderately priced options is online Artist Portals such as Mesart and Fine Art Studio Online. Both have ready-made web sites where you can have your own url (e.g. www.YourNameHere.com) and easily upload your images and descriptions, and set up an e-commerce shop. Pricing varies, and customization is minimal, but they both have low monthly fees for hosting your web presence.
Etsy is an online mall where anything handmade or vintage is sold. If you have pieces that are crafty, usable or wearable art, this may be where you want to set up shop. The pricing is based on the number of items posted in your store, plus a low 3.5% commission on anything sold.
You might want to check out print-on-demand web sites such as redbubble, cafepress, zazzle and greetingcarduniverse where you can get your art printed on t-shirts, greeting cards, mugs, etc. They manage the printing, your online shop, returns, customer service, all for a big percentage of the sale price. But if you want to spend more time in your studio making art and less time managing the store, these sites could be just the ticket.
Once you set up shop, keeping it fresh with frequent updates of your latest creations will show galleries and collectors that you are professional and serious about marketing your art.
Next time, we’ll take a look at options for creating your own web site.
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